Wednesday, July 18, 2018

The hotel giant targeting service from the heart

Heartfelt service is the focus of a new advertising campaign by AccorHotels.

The multi-million dollar ‘From the Heart’ campaign, which airs from today, will play on TV and online throughout the year.

It depicts the cultural transformation that AccorHotels has effected, empowering some 10,000 staff throughout its hotels – including Sofitel, MGallery by Sofitel, Pullman, Swissôtel, The Sebel, Grand Mercure, Novotel, Mercure and ibis – with the freedom to go ‘off-script’ to provide spontaneous gestures that transform hotel stays.

These gestures include celebrating guest milestones such as anniversaries, ensuring younger guests are made to feel welcome and going ‘above and beyond’ to create memorable moments and experiences that money cannot buy.

The campaign will highlight heartfelt acts of service via an ongoing social media campaign as they happen, under the FromTheHeart hashtag.

Bridie Commerford of AccorHotels Pacific said: “Each and every day throughout over 200 hotels across Australia, our team create special memories for our guests.

“It is a privilege to work in an industry where people share some of their most precious life moments with us and we aim to give each of them an experience that is surprising and genuine – that comes from the heart, rather than from a rulebook.

“This campaign shows just a few of the wonderful gestures our teams have carried out over time.”

The TV campaign will run across free-to-air and subscription TV and will close with a ‘$25 off each night and $1 breakfast’ call to action for around 160 hotels around Australia. 

About Kate Jackson

Kate Jackson
Kate Jackson is the editor of Accomnews and Accom Management Guide. You can reach her at any time with questions or submissions: [email protected]

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