Intrastate tourism campaigns keep rolling in

WA's latest is the 'Wander out Yonder' campaign to encourage regional exploration.

Premier Mark McGowan said: “With most of the State’s borders now lifted, it is time to wander out there, explore and support your State.

“Whether it’s a longer trip across our State or just a staycation in your home town – be it the city or regions, take your time and go for a wander, you’ll be impressed with what we have to offer.”

The new intrastate campaign encourages people to experience WA adventures: locals are urged to holiday in in their home state and support small businesses. Campaign advertising includes radio, digital, partnerships and print and it is being supported by the State Government through Tourism WA. 

Tourism Minister Paul Papalia added: “We’re asking people to visit places they may have been before, but experience them in a different light. For example, book into a luxury hotel in the city, take a road trip down to Margaret River and walk part of the Cape to Cape track, or head up to the Coral Coast and explore the many wonders of the Ningaloo Reef.

“The campaign reminds everyone that whatever kind of holiday you are dreaming of, you can have that experience right here in Western Australia. We also want to encourage West Aussies that now is the time to visit that local destination you have been dreaming of. There are so many adventures available throughout our wonderful State just waiting to be discovered – it’s time to Wander out Yonder and have a memorable holiday in WA.”

Launched on WA Day, the ‘Wander out Yonder’ campaign follows the majority of regional travel restrictions being lifted on Friday, May 29.

The campaign’s focus is to encourage Western Australians to take a different kind of holiday, enjoy a staycation in Perth or travel to new places, and seek out new experiences across the State.

The tagline ‘We’re free to Wander out Yonder’ aims to celebrate the feeling of freedom on our first adventures since travel restrictions were lifted as part of the WA roadmap.

With more Western Australians able to holiday and explore WA, instead of going interstate or overseas during the COVID-19 pandemic, operators are being told “it is a chance to drive more economic activity”. 

Since COVID-19 hit, the McGowan Government has introduced a new $14.4 million Tourism Recovery Program on top of the $1.8 billion stimulus and relief package invested so far in response to the pandemic.

Examples of the ‘Wander out Yonder’ campaign materials are available online, here. 

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