New ‘Vibe’ for Perth and belief in WA

Vibe Hotel Subiaco will open its doors in October 2020 and welcome guests to a new “vibe” in Perth CBD.

Sydney based TFE Hotels, has shown a long-term commitment to WA by partnering with developer Dradgin and introducing their Vibe Hotel lifestyle brand to the state, during a very uncertain period for the Accom industry.

The opening of the 168 roomed Vibe Hotel Subiaco in Perth’s boho borough is a bold move, coming in the midst of a global pandemic but it follows the plan to have a next generation Vibe Hotel operational in every Australian capital city by the end of 2022. Vibe is an Australian homegrown brand, a true blend of Australian contemporary design and hospitality where high levels of service are delivered in a friendly and casual way.

TFE Hotels CEO, Antony Ritch said TFE was excited to bring the Vibe brand of Australian hospitality to the capital of WA.

“There’s been quite a lot of development in Perth CBD in recent years in the upper upscale accommodation category, but Vibe Hotel Subiaco will be the first brand-new build Australian lifestyle hotel, and the very first of our Next Generation Vibe properties in Western Australia,” he said.

“Vibe Hotel Subiaco offers the chance to experience a different side to Perth in a vibrant and eclectic suburb on the city fringe. These local experiences – from a night out at the iconic Regal Theatre to the bustle of the weekend farmer’s markets to feeding swans in nearby parklands – will be bolstered by the hotel’s facilities.  We’ll have rooftop pool for sun seekers and, for those that love al fresco dining, the rooftop Storehouse Restaurant and Bar, will offer incredible views over Perth.”

According to Ritch, Perth CBD, cycle paths and tourist attractions are also within easy striking distance. The new Vibe boasts a pool, gym, conference space, versatile guest rooms that can transform into three-bedroom suites and a St Marks Road Co. eatery on the ground floor – all of which will hold great appeal for leisure travellers, the nearby commercial district and for visitors to nearby hospitals and medical centres.

Dradgin’s Investment Manager, Lynn Liang, said Dradgin was excited to welcome TFE Hotels to the precinct and delighted that Vibe Hotel Subiaco would be run by such experienced hotel operators.

She said: “The opening of the hotel will bring long awaited quality hotel accommodation to Perth’s western suburbs, and vitality and amenity to Subiaco. Located at the corner of Railway Road and Alvan Street, the 12 storey Vibe Hotel is the tallest of the three buildings in the precinct and offers panoramic views in all directions. The precinct is also home to over 24,000m2 of commercial office, retail and cinema tenancies.”

Ritch talking about the level of commitment to WA and the partnership with Dradgin said: “At TFE Hotels we have every confidence in the strength of the West Australian tourism market, and its ability to bounce back post pandemic. Ours is a long-term strategy. It’s a story of Australian brands expanding and evolving. And it’s a strategy of growth, that’s in line with the long-term outlook for our tourism industry and corporate sectors.”

“And we are looking forward a long and fruitful relationship with our Vibe Hotels in WA.

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