Accor to Open Novotel Brisbane City Centre
Accor's new Novotel Brisbane City Centre expands its footprint in the Queensland capital, becoming the group's 22nd property in Brisbane
Accor, Australia’s largest hospitality group, has announced the signing of Novotel Brisbane City Centre. Opening on 1 November 2026, the hotel will bring one of the world’s most recognised international hotel brands to the heart of the Queensland capital.
The launch marks an important milestone for Accor in Brisbane, with Novotel Brisbane City Centre becoming the Group’s 22nd hotel in the city at a defining moment for the city’s tourism industry.
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As the city prepares to welcome the world for the Brisbane 2032 Olympic and Paralympic Games, the arrival of another globally recognised hotel brand supports its growing profile as a major tourism, business and events destination.
The 239-room hotel is owned by Frasers Hospitality and will operate under Accor management, further strengthening the longstanding relationship between the two groups. The existing partnership includes Novotel Melbourne on Collins and Novotel Sydney Darling Square.
Located in Brisbane’s CBD, close to Queen Street Mall and the City Botanic Gardens, Novotel Brisbane City Centre will bring the brand’s Longevity Everyday vision to the heart of the city. The hotel features three meeting rooms offering 240 square metres of event space, a restaurant, 24-hour gym and yoga room, indoor heated swimming pool, steam room and sauna.
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In the months ahead, the hotel will undergo a transformation encompassing the arrival experience, reception, restaurant and bar. The renovation programme will also include technology and connectivity upgrades and the introduction of Novotel experiences throughout the property.
“Novotel Brisbane City Centre is opening at a defining moment for the region,” said Adrian Williams, Chief Operating Officer of Accor in the Pacific region.
“With major investment in infrastructure, tourism and events underway, we see enormous potential for Brisbane over the coming decade.
“Our focus is on ensuring we have the right brands in the right locations to meet that growth, and we are delighted to expand both our Novotel network and our partnership with Frasers Hospitality.”
Jason Leong, Executive Director, Head of Investment and Asset Management of Frasers Hospitality, added: “This transformation represents an exciting milestone for Frasers Property as we partner with Accor on this premier Brisbane asset.
“Continued investment in this property reflects our commitment to continually enhancing our hospitality portfolio to deliver high-quality experiences and sustainable long-term value.”
Novotel Brisbane City Centre is located on 80 Albert Street, Brisbane, and joins a global network of more than 630 Novotel properties across 70 countries.
As Accor’s founding brand, Novotel is evolving the hotel experience through its Longevity Everyday vision, helping guests live longer, fuller and happier lives through small, positive daily habits. Built around four pillars – Eat, Sleep, Move and Meet – the approach brings wellbeing into the everyday hotel experience through nourishing food, restorative sleep, accessible movement and meaningful connection.
