Melbourne Lord Mayor to open Maximum Occupancy Australia 2026
300+ accommodation leaders to gather in Melbourne for a day focused on profitability, people and the opportunities shaping 2027
Melbourne Lord Mayor Nicholas Reece will officially open Maximum Occupancy Australia 2026, taking place on Tuesday, 17 November at Pullman East Melbourne.
Now in its 12th edition, the conference is expected to bring together more than 300 hotel and accommodation owners, CEOs, general managers, tourism leaders and industry specialists from across Australia.
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Presented in partnership with the Australian Hotels Association (Victoria) and the Victorian Tourism Industry Council (VTIC), Maximum Occupancy will explore the decisions facing accommodation businesses as they prepare for 2027 from rising operating costs and changing guest expectations to new sources of demand, marketing, artificial intelligence and technology.
The Lord Mayor’s opening will set the scene for a day of candid conversations about the future of accommodation and its contribution to Melbourne’s visitor economy.
Related AccomNews story: Maximum Occupancy Australia unveils initial speaker line-up
The speaker line-up includes Quest founder Paul Constantinou AM, alongside senior leaders from accommodation groups, tourism organisations and industry partners.
Conference sessions will examine the true cost of a booking, the outlook for corporate travel, hotel food and beverage profitability, workforce challenges and the role of technology in improving business performance.
A panel titled “Where Will Your Next Guest Come From?”, facilitated by VTIC CEO Lisa Patroni, will explore how events, sport, corporate travel, cruising and leisure tourism generate demand – and how accommodation operators can turn that demand into bookings.
Maximum Occupancy is designed to give delegates practical insights, valuable connections and fresh ideas they can apply to their businesses.
