Novotel, a leading brand within the Accor group, announced a collaboration with Disney and Pixar’s “SOUL” to provide guests, fans, and followers with a range of new and exciting features, including in-hotel experiences, one-of-a-kind augmented reality animations and more.
The multi-film collaboration, which began with Disney and Pixar’s ONWARD, moves into its second phase with the international release of the new feature film SOUL. The family-friendly flick will be available in Australia exclusively on Disney+ beginning Christmas night, taking viewers from the streets of New York City to The Great Before – a fantastical place where new souls get their personalities, quirks and interests before they go to Earth.
Throughout late 2020 and into 2021, guests will be surprised and delighted to access unique augmented reality games at Novotel properties in Australia, New Zealand and beyond. Coming next, the rollout of new and exciting activities surrounding another film in the collaboration, LUCA, Pixar’s next original movie that invites the audience to an unforgettable adventure on the Italian Riviera.
As part of the new collaboration, Novotel locations will be full of excitement, thanks to augmented reality games and animations inspired by SOUL’s universe, accessible to each guest through their smart phone. QR codes positioned throughout the hotels will invite families to play, spend time together and appreciate delightful and surprising moments. Fans and followers will also be able to continue the fun at home with games accessible through Novotel’s social media channels.
“Visiting families are a large part of our business, so working with Disney and Pixar movies makes perfect sense, as it allows us to further enhance the stay experience while creating emotional and meaningful connections with our guests,” said Nadège Keryhuel, Vice President, Novotel Brand Experience at Accor. “We want to ensure that any visit to Novotel represents time well spent and these new experiences will help contribute to that, giving families more opportunities to bond, relax and enjoy spirited moments together.”
Novotel has long welcomed families and children as important guests, even bestowing them with small gifts upon arrival. Families are given complimentary accommodation and breakfast for up to two children under the age of 16 in their room, or they can opt to book a second “family extra room” at a 50% discount. Families checking out on Sundays also enjoy a relaxed day with a 5pm late departure option (subject to availability) – giving them even more time to enjoy lobby-level entertainment and play areas designed for all ages.
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