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First new hotel in A DECADE for Gippsland Valley

Last week, Accor and LA Hotel Group opened the first new-build hotel in more than 10 years in the heart of Latrobe Valley’s largest city. The 50-room Mantra Traralgon is set to become a destination of choice for business travellers and leisure guests looking for convenient, contemporary accommodation in Victoria’s spectacular Gippsland region.

Accor Pacific CEO, Simon McGrath, said: “We are proud to bring the Mantra brand to the Gippsland region. This hotel will play a key role in further elevating Traralgon’s profile and its attractiveness as a leisure and business destination. LA Hotel Group should be very proud of the long term investment they have made into the future of tourism in Traralgon and the greater Latrobe Valley, and we look forward to enjoying a successful partnership together.”

The $18 million development, which comprises of five levels and features 50 well-appointed and comfortable guestrooms and suites, is located directly opposite the city’s major retail centre and within an entertainment complex that houses a cinema, ten-pin bowling and bistro.

Image Courtesy of Accor

Onsite amenities at Mantra Traralgon include a ground floor café and bar called Hush Lounge, meeting and conference facilities with modern audiovisual equipment that cater for up to 30 delegates, high-speed internet connection and onsite car parking.

LA Hotel Group Director and Mantra Traralgon General Manager, Andrew McDonald, said: “Mantra Traralgon sets a new benchmark in accommodation and meeting facilities in the Gippsland region. We are delighted to be partnering with Accor, who are the market leader of accommodation in Australia, under a franchise agreement. Accor’s Mantra brand is the ideal fit for our hotel and we’ve enjoyed working with their team to create a hotel that is both contemporary and welcoming.”

Complementing the central CBD location and contemporary design features of a newly built hotel is Mantra’s renowned professional and attentive service. 

Since its inception in 2007, the Mantra brand has become synonymous with providing premium accommodation and a warm welcome. Key to the brand’s considerable success in the Australian market has been each Mantra property’s ability to capture the natural charm and ambience of its locations.

Mantra is now Australia’s largest hotel brand with more than 75 properties across the country. Since acquiring Mantra in 2018, Accor has continued to grow the brand with five new Australian hotels opening, including the 146-room Mantra Albury Hotel, 214-room Mantra Epping Melbourne, 79-room Mantra Mackay, 41-room Mantra Melbourne Melton, and 50-room Mantra Traralgon.

Traralgon is a city in Victoria located in the Latrobe Valley in the Gippsland region of the state, approximately 165km south east of Melbourne.

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