W Hotels takes on Mardi Gras

What does it mean to be a queer-friendly accom brand?

Whoever you are, wherever you are, W Hotels say, ‘you’re welcome with us’.

With inclusiveness at the heart of W since it debuted over 20 years ago, the global, trailblazing luxury, lifestyle hotel brand is teaming up once again with Australia’s longest-running LGBTQI organisation, the Sydney Gay & Lesbian Mardi Gras, to celebrate equality and inspire travellers to rise and love out loud.

For the second year running, W Hotels will be a major partner of the Sydney Gay & Lesbian Mardi Gras celebration, showcasing a playful twist on an Australian favourite in the 2021 Parade taking place on Saturday March 6.

This year W Hotels will pay homage to none other than the man in a van, Mr Whippy. W Hotels will bring back the unmistakable sound and van, reimagined as Witty & Whippy, igniting your nostalgia for parade day. Scouring the streets of Melbourne, in celebration of the opening of W Melbourne in the heart of the CBD, W Hotels will partner with Australia’s hottest award-winning drag queen DJ duo Kali Forni-Kate and Sabrina Babyslutxo of Jawbreakers to remix the iconic Greensleeves track.

“Inclusivity and equality and that sense of acceptance remains at the core of the W DNA, our doors at W Hotels are always open to all” said Sean Hunt, Area Vice President – Australia, New Zealand & Pacific – Marriott International. “We are excited to participate again in the Sydney Gay & Lesbian Mardi Gras parade and continue to strive to be global leaders in promoting diversity, inclusion, equality and social justice through culture and creativity. I am beyond excited to see Witty & Whippy van and campaign come to life, with co-workers, guests and friends of the brand marching, dancing and loving out loud and proud.”

Known for defying expectations and breaking the norms of traditional luxury, W Brisbane opened its doors in June 2019, with W Melbourne following suit this month, and W Sydney in 2022.

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