Frontline Auckland rewarded for its sacrifice
City emerges from lockdown on back of $25.5 million stimulus
After undergoing what has been described as a gruelling 107-day lockdown, Auckland’s hospitality sector has received a major boost with the announcement of a $25.5 million stimulus package intended to boost the city hotels, bars and restaurants and local tourist attractions.
The $25.5 million funding includes a voucher and discounts program for Aucklanders to enjoy experiences and attractions in the region and local activations that support and promote free community events.
Moving into the new year, a portion of the funding will be used to boost a dedicated nationwide marketing campaign urging New Zealanders to visit the city and region.
Tāmaki Makaurau Auckland Mayor Phil Goff said the funding, which is in addition to the significant financial support already provided to Auckland businesses, recognises the sacrifices Aucklanders have made throughout the COVID-19 response to contain the virus and buy time for people in other regions to get their vaccine rates up.
“It will enable Aucklanders to make the most of our region over summer and provide a welcome boost to community and local events,” he said.
“Aucklanders have been on the front lines of the COVID-19 crisis and have helped keep the rest of New Zealand safe. The funding announced today recognises these collective efforts.”
While full details of exactly how the funding will be administered are yet to be confirmed, Auckland Unlimited will manage the support package.
Welcoming the initiative, Auckland Unlimited chief executive, Nick Hill said his organisation was appreciative of the government support for Aucklanders who have felt the emotional, wellbeing and financial impacts of the latest lockdown.
“At the heart of this funding is that Aucklanders and local communities will benefit directly, which will help speed up our region’s recovery and support those parts of the economy hardest hit.”
“We will now work through a plan of how to best partner with others to apply this funding where it will make the most difference for Aucklanders.”
Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.
