A look back at all the good in 2022
Tripadvisor reviews the 'great travel reboot'
With borders open and flight routes reinstated (almost) all over the world, Tripadvisor has taken a look back at 2022, the year it says will forever be known as the great travel reboot when travellers learned how to travel again.
Tripadvisor research found that ‘Relax and Rejuvenate’ was the main trip purpose for 50 percent of travellers globally however the most popular search terms were ‘Beach’ with 4.8 million searches, ‘Resort’ with 3.2 million searches and ‘Spa’, searched 1.7 million times.
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And travellers were extra adventurous this year, looking to do something wild, wonderful and out of the ordinary to escape their daily routines, evidenced by 1,636 shark-diving experiences booked, 16,563 ziplining tours booked and 47,015 Ghost & Vampire tour tickets sold.
Guidance and people-powered travel remain at the heart of Tripadvisor’s purpose and this year the organisation saw over 16 million ‘five-bubble’ reviews written, 22 million helpful votes given and 387,000 forum threads created.
Tripadvisor’s Senior Director of Brand Experience, Hilary Fischer-Groban said the organisation loves to see its traveller community returning to what they do best – rediscovering the transformative power of travel again, and more importantly, coming together to share with others what they’ve found.
“As we carry this momentum into the year ahead, we look forward to celebrating more of the impactful travel stories, incredible first-hand guidance, and thoughtful details you can only find on Tripadvisor,” she said.
Trip planning was a major hit this year
- There were nearly 6.5 million new Trips (travel itineraries) created on our platform
- Whether a birthday weekend trip or solo staycation, travellers made plans for just about everything.
Travellers loved the big cities this year
- Tripadvisor saw over 11 million traveller searches for Bangkok, Thailand, more than 43 million interested in London, England and 20 million looking up Las Vegas this year to date.
- Not forgetting the Big Apple, thanks to the millions of travellers who visited New York City, The Empire State Building won Travellers’ Choice Best of the Best Attractions in the U.S. and they celebrated their big win by lighting the iconic building up in Tripadvisor green.
Travellers sought unique, special and totally one-of-a-kind experiences
- Tripadvisor saw more travellers booking private, small-group experiences like reindeer sleigh rides in Finland, and private day tours to Gisa Pyramids, Memphis and Sakkara.
Travellers were keen to share their best and worst moments
- 18 million new photos were uploaded to Tripadvisor this year, capturing moments big and small.
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