Accor & Destination NSW share the love
Agreement to pool resources aimed at turbo-charging state’s recovery
Accor has announced the signing of a three-year Memorandum of Understanding (MOU) agreement with Destination NSW which will see both organisations pool resources to stimulate visitation to Sydney and regional NSW via joint marketing campaigns.
Under the MOU, the two organisations will work together until 2025 to raise destination awareness and promote the range of diverse Sydney and NSW tourism experiences, with the objective of boosting overnight visitor expenditure.
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Accor Pacific Chief Executive Officer, said her organisation was delighted to formalise its well-established and long standing partnership with Destination NSW to shine a collective light on how memorable a holiday in NSW can be.
”Together with Destination NSW, we will launch a series of marketing campaigns to position NSW as a place with depth, cultural experiences and natural beauty,” she said, adding that the partnership would also allow Accor to showcase its accommodation and experience offerings across NSW.
Collaborative activities under the MOU will include cooperative consumer marketing campaigns, media and social programs, and trade support promoting the state’s destinations and major events, in addition to other mutually agreed activities.
NSW Minister for Tourism, Ben Franklin said visitors are returning to NSW and the NSW Government continues to explore opportunities to work with industry to turbo-charge the state’s recovery.
“This MOU will help to encourage more visitors interested in exploring, and enjoying, our great state, to make NSW their next destination of choice,” he said.
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