Aussies road trippers ready to take back summer
Summer shaping up to be the best domestically for three years
Pointing towards good news for accommodation providers, tourism operators and holidaymakers as summer gets underway, experiential travel platform CamperMate reports activity on its web and app travel platforms is three times busier than in previous years.
CamperMate’s COO, Matthew Johnson said the company, which helps travellers explore and book road trips and independent holidays in Australia and New Zealand, is seeing a steady increase in domestic travel.
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The most popular destinations, he said, are NSW’s North Coast and South Coast, the Sunshine Coast, the Hunter Valley and Tropical North Queensland.
”Based on the trends we’re seeing we’d expect this to be the best summer domestically in three years,” he said.
“They come at a time when a combination of factors – passport delays, exchange rates, high airfares and the prospect of staff shortages and industrial action at airports – are leading more people to take a pass on international travel in favour of domestic road trips.”
CamperMate will help tens of thousands of Australians and New Zealanders taking a road-trip these holidays by connecting them with tourism operators such as holiday parks, accommodation and attractions, in the process providing them with handy tips, guides, deals and recommendations.
Positioned as an indispensable travel companion app for holiday makers and adventure seekers, CamperMate has launched a new website which Mr Johnson says marks a broadening of the company’s offering to support more people in more places.
“We’re Australia’s favourite free travel planning platform,” he said.
“We’re also one of the best ways for people to find things to see and do on their route.
“Over the years we’ve noticed an increase in the number of people using their desktop computer to pre-plan trips.
“It made sense for us to invest in bringing a richer CamperMate experience to the web. In doing so we’ve added additional features and personalisation options.
“People can now search and ‘favourite’ items onto a wish list, create a profile to receive personalised recommendations and plan and book experiences and accommodation directly without leaving our site.”
In tandem with the release of the new website, the company has also launched its biggest summer marketing campaign for three years , entitled ‘Take Back Summer’, which Mr Johnson said was designed to showcase the huge array of experiences available in both Australia and New Zealand and encourage more people to get out, whether that be a local weekend getaway or an interstate road trip and beyond.
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