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Crystalbrook Collection to make grand entrance into Adelaide with luxurious new hotel

Crystalbrook Sam, is slated to open its doors in 2026, offering fresh upscale hospitality in South Australia

Crystalbrook Collection, Australia’s premier independent five-star sustainable hospitality chain, is poised to make its mark in the burgeoning Adelaide market with the announcement of a $130 million flagship hotel project.

The esteemed Adelaide-based Samaras Group has entrusted Crystalbrook Collection to manage this prestigious venture, heralding an exciting expansion into South Australia for the renowned hospitality group.

Named Crystalbrook Sam, the hotel is slated to open its doors in 2026, offering a fresh and unparalleled standard of upscale hospitality in South Australia’s rapidly growing visitor economy.

15 Halifax Street, Crystalbrook Adelaide Render

Ghassan Aboud, Founder and Chairman of the Ghassan Aboud Group and owner of Crystalbrook Collection, expressed enthusiasm for the venture, stating, “Crystalbrook Sam is our eighth hotel in the Australian market, enhancing our distinctive collection of properties. We are delighted to expand our footprint into South Australia, delivering a new style of luxury, innovation and sustainably-led hospitality to the state.”

Geoff York, CEO of Crystalbrook Collection, highlighted the strategic significance of this move, stating, “Our expansion into Adelaide aligns with our strategy to establish sustainably-led 5-star hotels in key markets across Australia. Adelaide offers a vibrant tourism landscape, boasting world-class culinary experiences, unparalleled natural beauty, and a thriving cultural scene.

Crystalbrook Sam, nestled at 15 Halifax Street in the heart of the Adelaide CBD, will be a 13-level sanctuary boasting over 200 meticulously designed guest rooms, a lobby adorned with communal spaces, and a rooftop Eleme Spa and Bath House offering panoramic city views.

Additionally, guests can indulge their palates at the hotel’s restaurant and bar, while various meeting spaces and a Wellness Centre cater to both business and leisure travellers.

Chris Samaras, Managing Director of the Samaras Group, expressed pride in the collaboration, stating, “We are pleased to announce our first hotel development that will be a world-class, luxury destination offering locals and visitors unique experiences that celebrate the best of what Adelaide and South Australia has to offer.”

With construction slated to commence in quarter 3, 2024, Crystalbrook Sam is poised to redefine Adelaide’s hospitality landscape, offering an unmatched blend of luxury, sustainability, and local flavor. As the city eagerly awaits the unveiling of this flagship property, anticipation runs high for the dawn of a new era in Adelaide’s hospitality scene.

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