Booking.com and Airbnb are the preferred booking platforms of Digital Nomads
Cost and location are digital nomads’ top accommodation priorities
A new YouGov survey highlighted the top booking platforms for digital nomads, with Booking.com and Airbnb taking the lead.
The survey defined a digital nomad as someone who travels freely for an extended period, at least one week, while working remotely using technology and the internet.
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The findings revealed that nearly one in three Australians (29 percent) have experienced the digital nomad lifestyle. Among those who haven’t yet tried it, a significant 41 percent expressed interest in adopting this flexible way of working and living.
When it comes to booking accommodation, Booking.com and Airbnb emerged as the top choices. Almost a third of respondents (30 percent) preferred Booking.com, while Airbnb was favoured by nearly a quarter (24 percent). Platforms like Tripadvisor and trivago followed, each garnering a modest 7 percent preference.
Interestingly, the survey showed a slight age-related preference, with those aged 18 to 24 favouring Airbnb (35 percent) over Booking.com (34 percent).
In terms of accommodation types, 30 percent of digital nomads and aspirants preferred short-term holiday rentals, such as those found on Airbnb. Hotels were the choice for 28 percent, and 26 percent opted for serviced apartments through real estate agents. Hostels were the least popular, with only 9 percent of respondents choosing this option.
The survey also shed light on the priorities of digital nomads when selecting accommodation. Cost was a top-three consideration for nearly two-thirds (61 percent) of respondents. Access to fast and reliable internet was crucial for 52 percent, while 51 percent prioritised location. Safety was also a significant concern, with 50 percent listing it among their top three priorities.
Other factors such as access to amenities (37 percent), reviews and recommendations (26 percent), and a suitable dedicated workspace (23 percent) were less critical but still noteworthy.
This survey highlights the growing trend of digital nomadism in Australia and the pivotal role of Booking.com and Airbnb in facilitating this lifestyle. As more people embrace remote work, the demand for flexible and reliable accommodation options continues to rise.
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