Maxwell Scott Raine posthumously celebrated as FCA’s 2024 Hall of Fame legend
Max’s outstanding contributions to Australian real estate and his pivotal role in introducing franchising to the industry were acknowledged
The Franchise Council of Australia (FCA) proudly honoured Maxwell Scott Raine posthumously as the 2024 inductee into the FCA Hall of Fame during a prestigious event in Melbourne.
The Hall of Fame lunch celebrated Max’s exceptional contributions to Australian real estate and his pivotal role in introducing franchising to the industry, which revolutionised the business model for real-estate agencies across the nation.
“Beyond his business achievements, Max Raine was also a mentor and leader within the broader real-estate and franchising communities,” FCA Chair Richard Thame said.
“The FCA Hall of Fame honours individuals whose exceptional contributions have shaped the franchising industry, setting the standard for future leaders. Max Raine now joins a distinguished group of industry pioneers who have left an indelible mark on Australian franchising.”
As one of the earliest pioneers to recognise the potential of franchising in the Australian real-estate market, Max led Raine & Horne to become one of the first real-estate companies in Australia to embrace this innovative business model. His forward-thinking decision to adopt franchising in the early 1970s allowed the company to expand rapidly and efficiently, growing from a single Sydney-based firm to an international network of over 350 offices.
This pioneering move laid the foundation for Raine & Horne’s enduring success and influenced other real-estate businesses to follow suit. Today, Raine & Horne facilitates over $10 billion worth of property transactions annually, with operations across Australia, New Zealand, Fiji, Malaysia, India and the UAE.
Beyond his efforts as an industry leader, Max had a long history of philanthropic pursuits. Working on the Barnardos board for 10 years, he was also involved with the Red Shield Appeal, Salvation Army, Anglican Retirement Villages Foundation, Trustee World Wildlife Fund and was the Chairman of the No. 10 College Restoration Appeal for Sydney Grammar School.
Max died in February 2023 at the age of 91. Max’s son Angus Raine, now Executive Chairman and the fourth generation to run the 100% Australian family-owned company, attended the ceremony to accept the honour.
“My father was a visionary, and his early embrace of franchising in the 1970s set Raine & Horne on a course for remarkable growth,” Angus Raine said.
“His passion for the business was evident in everything he did, and his dedication to innovation ensured that Raine & Horne remained at the forefront of the real estate industry. I am deeply honoured to accept this award on his behalf and continue the legacy he built.”
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