Vibe Hotels celebrates 21 years of energy, fun, and design innovation
Since its debut in 2003 with the launch of Vibe Hotel Rushcutters Bay in Sydney, the brand has become known for its stylish design, welcoming Australian hospitality
Australia’s beloved homegrown brand, Vibe Hotels, has turned 21 this month, marking more than two decades of creating memorable stays and connecting people across the country.
Since its debut in 2003 with the launch of Vibe Hotel Rushcutters Bay in Sydney, the brand has become known for its stylish design, welcoming Australian hospitality, and localised guest experiences.
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From Sydney to Singapore, Vibe Hotels has seen remarkable growth. In recent years, the brand expanded its footprint with new properties in Melbourne Docklands, Adelaide, Hobart, Subiaco Perth, Darling Harbour, and Melbourne, before opening its first international location in Singapore’s Orchard district in November 2022.
Looking ahead, Vibe Hotels is set to continue its momentum with plans to open Vibe Hotel Westmead in 2026.
Nestled in a thriving medical precinct, this upcoming addition is expected to push boundaries in innovation and design. In fact, the brand’s 21st year has been marked by investor confidence, spurred by design-led developments and capital works across its portfolio.
“As our name suggests, we’ve always been about creating positive energy and the conditions for a good time,” says Katia Giurtalis, Global Marketing Officer for TFE Hotels.
To celebrate this milestone, Vibe Hotels has launched the “Vibe Dance Off” on social media, encouraging guests and friends to submit TikTok or Instagram dance reels for a chance to win a share of $25,000 in prizes.
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“At its core, our ‘Dance Like You’re 21’ birthday campaign is about owning the positive vibe and making it our own – and I think our teams are doing just that,” Giurtalis added.
From Darling Harbour to Melbourne’s Docklands, Vibe staff have embraced the spirit of the campaign. Jefferson Gonzales, the dancing housekeeper from Darling Harbour, and Arthur Rojas, General Manager and self-proclaimed “King of Swing” at Melbourne Docklands, are leading the charge in getting their teams to dance up a storm.
“It may have taken us a few hours of practice, but we got there in the end and had plenty of fun doing so,” says Arthur, adding that the campaign has been a hit with both staff and guests.
The team is looking forward to sharing the excitement at Vibe’s 21st birthday party.
With a legacy of design innovation and top-tier service, Vibe Hotels shows no signs of slowing down. But before they look to the future, they’re taking a well-deserved moment to reflect on their incredible journey.
For Vibe Hotels, the next chapter promises more good vibes, fun, and forward-thinking hospitality—starting with a dance-off and a party to remember!
