TRIBE expands global network with bold new hotel openings
Born in Australia in 2017, now has over 40 additional hotels, including the highly anticipated TRIBE Auckland Fort Street debuting in New Zealand in 2025
In a milestone achievement, TRIBE, the avant-garde design-driven hotel brand by Accor, celebrates the opening of its 20th property worldwide.
Born in Australia in 2017, TRIBE continues to redefine modern hospitality with its sleek, functional spaces designed for social connection and contemporary living. With an ambitious pipeline of over 40 additional hotels, including the highly anticipated TRIBE Auckland Fort Street debuting in New Zealand in 2025, the brand is set to revolutionise the travel experience.
“Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality,” said Jean-Yves Minet, Global Brand President, Midscale & Economy at Accor. “Our designers focus on what truly matters, creating vibrant and functional spaces where guests can work, play, or relax—all at an accessible price.”
Spotlight on signature properties
Among TRIBE’s growing collection of hotels, several flagship locations exemplify the brand’s ethos:
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TRIBE Medellin, Colombia: This hotel captures Medellin’s cultural vibrancy with modern design, thoughtful amenities, and communal spaces that encourage connection. From the rooftop terrace to the lively lobby lounge, guests are immersed in the dynamic energy of the city.
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TRIBE Paris Clichy, France: Nestled in one of Paris’s most spirited neighbourhoods, TRIBE Paris Clichy combines minimalist comfort with social hubs that double as co-working spaces and cocktail bars. A rooftop tiki bar provides panoramic views of iconic landmarks, including the Eiffel Tower.
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TRIBE Düsseldorf, Germany: A haven for travellers seeking bold design and functional spaces, this hotel serves as a stylish retreat in the heart of Germany’s fashion and art scene. Guests can enjoy plant-based gourmet dining, a vibrant Social Hub, and state-of-the-art meeting facilities.
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TRIBE Manchester Airport, UK: Tailored for jet-setters, this property pairs contemporary style with Italian-inspired cuisine and cosy co-working spaces. With its 24-hour fitness studio and dynamic social spaces, it offers a refined retreat for both business and leisure travellers.
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TRIBE Living Bangkok Sukhumvit 39, Thailand: A standout for its 27th-floor rooftop bar, Taco Hachi, this Bangkok property offers stunning skyline views, chic furnishings, and a relaxed atmosphere that’s perfect for sunset cocktails.
A vision for the future
TRIBE’s global expansion underscores its commitment to providing unique lifestyle hospitality. As Camil Yazbeck, Global Chief Development Officer at Accor, notes, “By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design. For investors, TRIBE offers a compelling opportunity, delivering high margins and supporting sustainable growth.”
Coming soon: TRIBE Auckland Fort Street
In Q2 of 2025, TRIBE will mark its debut in New Zealand with the opening of TRIBE Auckland Fort Street. Situated in Auckland’s bustling CBD, this 60-room hotel will combine smartly designed rooms with a stylish lobby bar and social hub, catering to modern travellers seeking connectivity and great design. Its location near Britomart and Commercial Bay positions it as a top choice for work, play, and exploration.
As TRIBE continues its bold journey, the brand invites travellers to discover a new standard in hospitality where exceptional design meets practical comfort. With more addresses on the horizon, TRIBE is poised to leave an indelible mark on the global hotel scene.
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