
BIG4 Holiday Parks offers affordable summer options across Queensland
Delivering value-driven experiences that appeal to a broad range of travellers
BIG4 Holiday Parks is stepping up to meet the increasing demand for summer getaways with availability across key Queensland destinations. From the Sunshine Coast to Cairns and Palm Cove, it’s showcasing its capacity to cater to holidaymakers while highlighting the flexibility and affordability of its offerings.
Sean Jenner, CEO of BIG4 Holiday Parks, emphasised the group’s focus on delivering value-driven experiences that appeal to a broad range of travellers.
“BIG4 is proud to offer budget-friendly options for campers, caravanners, and cabin guests alike. With powered sites starting at $40 per night and cabins from $119 per night in locations like Rowes Bay, we are making Queensland’s most sought-after destinations accessible to families, couples, and solo adventurers,” Mr Jenner said.
Many of BIG4’s parks also accommodate pets, reflecting a growing industry trend towards inclusivity for all family members.

Targeting key tourism hotspots
BIG4 Holiday Parks is leveraging its extensive network to provide accommodation in high-demand areas, including:
- Rainbow Beach: BIG4 Breeze Holiday Parks offers proximity to K’gari (Fraser Island) and appeals to eco-conscious travellers.
- Noosa North Shore: This park combines natural beauty and convenience, situated near Hastings Street and popular wildlife viewing spots.
- Cairns Coconut Resort: A flagship property in the tropical north, it serves as a gateway to iconic attractions like the Great Barrier Reef.
- Rowes Bay: This park is strategically positioned to capture visitors exploring Magnetic Island, with family-friendly amenities on site.
- Kinka Beach: Island View Holiday Park capitalises on the Capricorn Coast’s self-drive tourism opportunities.
- Palm Cove: The NRMA Palm Cove Holiday Park delivers beachfront accommodation in a premium North Queensland location.
Enhancing revenue through loyalty and partnerships
BIG4’s Perks+ loyalty program continues to strengthen its value proposition, incentivising repeat visits and enhancing guest satisfaction. With in-park promotions and booking discounts, the program drives increased revenue for park operators while offering added value to guests.

A leader in diversified accommodation
With 287 branded and partner parks nationwide, BIG4 continues to position itself as a leader in Australia’s accommodation sector. The group’s ability to cater to various traveller preferences – from camping and caravanning to glamping and cabins – demonstrates a commitment to innovation and adaptability in a competitive market.

BIG4 Holiday Parks is also capitalising on digital platforms, with its website providing a seamless booking experience and showcasing deals that appeal to cost-conscious holidaymakers. BIG4’s approach offers valuable insights into strategies for driving occupancy, catering to diverse demographics, and adapting to market trends.

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