Keeping it legal: Mabrian launches short term rental monitoring solution
With STRs becoming a bigger part of global tourism, this tool aims to help operators and authorities work together to maintain a sustainable, high-quality accommodation market
Managing short term rentals (STRs) can be challenging for both property owners and authorities. Mabrian, a global travel intelligence company, has created a new tool to help track and regulate STR listings.
This tool provides key data on rental properties, including how many exist in a destination, whether they follow local rules, and who is renting them out.
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Using big data and artificial intelligence, the tool monitors major STR platforms like Airbnb, Booking.com, and TripAdvisor. It helps authorities keep track of the market while giving short-stay operators insights into trends, pricing, and guest satisfaction.
Ibiza leads the way in smarter STR management
Ibiza is the first destination to use Mabrian’s tool as part of its efforts to regulate short-term rentals. Since May 2024, the island has used this technology to detect unregistered rentals and enforce compliance. The Illegal Short-Term Rentals Taskforce, a government-backed initiative, relies on this tool to manage the industry and ensure fair competition.
“This tool is one of the most crucial instruments used by the Illegal Short Term Rentals Taskforce in carrying out its mission, ‘no other than combating unlawful tourist accommodation—a top priority for the island’s government,’” said Mariano Juan, Vice President at Consell de Ibiza and the taskforce’s Executive Officer.
He explained that it helps protect both guests and lawful operators by eliminating illegal listings that undermine trust in the industry. Ensuring compliance, creates a level playing field and promote a high-quality accommodation sector that benefits everyone.
Helping Operators with Data-Driven Insights For STR hosts and property managers, Mabrian’s tool is not just about regulation—it also provides valuable business insights. Operators can compare their listings to competitors, monitor guest feedback, and adjust pricing and marketing strategies accordingly.
“Short term rentals play a crucial role in diversifying destinations’ lodging options, attracting a wider range of travellers, and stimulating local economies.” said Carlos Cendra, Partner and Director of Marketing and Communication at Mabrian, part of The Data Appeal Company – Almawave Group. “Therefore, we must not overlook its value.
“However, STRs must adhere to established standards and regulations to ensure a structured and high-quality offering. Mabrian’s solution not only helps enforce compliance but also promotes territorial balance and quality standards in the accommodation sector.”
Mabrian’s tool will continue to evolve with new features. Later this year, it will integrate with a national registry of STR licenses, making compliance even easier. Future updates will include additional data insights, automated monitoring, and sustainability-focused analytics.
For short term rental operators, having access to clear data and regulatory support will be key to running a successful business. As rules become stricter, tools like Mabrian’s will help hosts stay on top of industry changes, ensure compliance, and offer the best possible experience for guests.
With STRs becoming a bigger part of global tourism, this tool aims to help operators and authorities work together to maintain a sustainable, high-quality accommodation market.
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