Felix Capital snaps up Mercure Rockhampton in early 2026 deal
The property has been significantly upgraded in recent years and has delivered robust performance, underpinned by record accommodation demand and constrained market supply.
The Mercure Rockhampton has been sold to Sydney-based investment and development firm Felix Capital, marking one of the first major Australian hotel transactions to be completed in 2026.
The sale was exclusively managed by CBRE Hotels via an on-market Expression of Interest campaign, led by Hayley Manvell, Wayne Bunz and Taylor Morris. The property was sold on behalf of the Sydney-based Fifty Group.
Fifty Group Managing Director Tom Wang said the transaction aligned with the group’s broader strategic direction, while hotels remain a core focus.
“We are pleased to see the Mercure Rockhampton transition to a new owner with the capital and vision to take the asset forward,” Mr Wang said. “The property has been significantly upgraded in recent years and has delivered robust performance, underpinned by record accommodation demand and constrained market supply.”
One of the largest hotels in the region, Mercure Rockhampton occupies a prominent 4,657sqm freehold riverfront site on Victoria Parade overlooking the Fitzroy River. The 74-room hotel offers generously sized guest rooms ranging from approximately 24 to 47sqm, all with private balconies.
Facilities include a 443sqm conference and meeting centre, restaurant and bar, swimming pool, gymnasium, on-site parking and a detached two-bedroom manager’s residence. A multi-million-dollar refurbishment program has recently been completed, encompassing guest rooms, bathrooms, exterior works and common areas.
Adjoining the hotel is an additional 1,447sqm parcel of land, integrated via the parking area and offering significant development potential. Future uses could include accommodation expansion or a mixed-use development, subject to approvals.
The property will continue to operate under the Mercure brand, with Accor retained as franchisor and La Vie Hotels and Resorts continuing as operator.
Felix Capital’s Michael Maroun said the acquisition reflected the firm’s strategy of targeting well-located assets in resilient regional markets.
“Rockhampton is a tightly held market with established corporate and leisure demand, and we see scope for long-term value-add through operational initiatives and potential future development opportunities,” Mr Maroun said.
Felix Capital recently announced plans for a $150 million Crowne Plaza Maroochydore development, comprising 180 guest rooms, a 30-metre swimming pool and a 160-seat restaurant, targeted for completion by 2028.
CBRE Hotels’ Hayley Manvell said the Rockhampton campaign attracted exceptionally strong buyer interest.
“The marketing campaign was highly competitive, generating record levels of enquiry and multiple offers,” Ms Manvell said. “This result reflects the depth of capital and ongoing demand for high-quality regional Queensland hotel assets. Regional CBD assets of this quality and size are increasingly difficult to secure.”
“As one of the first hotel transactions to complete in 2026, this sale sets a positive tone for the year ahead and confirms that capital remains active for the right opportunities.”
