NSW Government launches 24-Hour Economy Strategy to boost nightlife and local businesses

The NSW Government has introduced a comprehensive new 24-Hour Economy Strategy, aimed at fostering growth for night-time workers, businesses, and cultural entrepreneurs across the state.

This collaborative initiative between government and industry is set to reinvigorate NSW’s nightlife, providing communities with a more dynamic, inclusive, and thriving 24-hour economy.

In partnership with the Office of the 24-Hour Economy Commissioner, FleishmanHillard is playing a pivotal role in highlighting key initiatives that will breathe new life into NSW’s night-time scene. Over the coming months, FleishmanHillard will share insights into the Strategy’s progress, showcasing its impact through the voices of local businesses, residents, and visitors.

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The updated 24-Hour Economy Strategy builds on the foundation laid in 2020, with a refreshed focus on supporting night-time workers, promoting First Nations storytelling, and enhancing sustainability within night-time precincts.

Among the initiatives, the internationally recognised “Purple Flag” accreditation programme will be expanded, recognising night-time districts that meet excellence in vibrancy, diversity, and safety. Meanwhile, upcoming Vibrancy Reforms will reduce red tape, providing more opportunities for special events and live music venues.

The Live Performance Venue Accelerator Programme is also set to launch, transforming hospitality venues into live performance spaces through skill-building workshops.

Additionally, the Uptown District Acceleration Programme will empower business communities across Greater Sydney to transform their districts into vibrant night-time destinations.

This new strategy marks a significant step in energising NSW’s night-time economy, fostering cultural and economic growth statewide.