Marketing
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Turtle sanctuary a “once-in-a-lifetime” buy
A Queensland island resort with its own turtle rehabilitation centre and natural cyclone protection has hit the market, attracting strong…
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Councillor branded a traitor as controversial resort wins approval
A controversial resort development on the Sunshine Coast has won council approval this week despite a sustained community fight against…
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Why smart marketers are going ‘old school’
The more our school days fade away in the rear view mirror of life, the further we get from some…
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Management rights body engages big guns to fight new Airbnb tax
An accommodation group is looking to join forces with Expedia to fight NSW government plans for a cap on Sydney’s…
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The town where OTAs are considered as deadly as the crown-of-thorns starfish
Irate Port Douglas accom owners frustrated by OTA commissions have set up their own tourism collective to create a more…
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“Get to the Sunshine by lunchtime” urges Kiwi carrier
The campaign highlights the fact that travellers can depart Auckland in the morning and be dipping their toes in Sunshine…
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Why metasearch makes sense for savvy marketers
Traffic to metasearch sites has tripled since 2014. This isn’t likely to slow down any time soon, given developments like the meteoric…
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Tips to boost your TripAdvisor rank
The current version of the algorithm is based on assessing three areas: quality, recency and quantity. Let’s look at how…
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The hotels judged by the public to be Australia’s best
Sofitel Melbourne On Collins has been named Australia’s best hotel in Luxury Travel Magazine’s reader-voted awards for 2018.
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