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Tag Archives: hotel management

Tasmania announces large new ibis Styles

Hobart is set to welcome a new hotel next month following the signing of an agreement between AccorHotels and Singapore developer, Fragrance Group, which will open a new-build hotel under the internationally-renowned ibis Styles brand.

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Make your 2017-2018 hotel budget count

As a hotel manager, or hotel financial planner, your budget should represent an ever-changing modern market that is becoming more and more technologically advanced by the day. And as tech changes so dramatically, you almost need to be a mystic to work out what kinds of technologies and platforms you need to budget for over the next year. A hotelier’s …

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A guide to cross channel marketing

Cross channel marketing. Those three words strike fear into the hearts of many accommodation providers. But it doesn’t have to be like that. Cross channel marketing isn’t as complicated as it sounds. Once you’ve got your head around the concept, it’s just a matter of harnessing the opportunities cross channel marketing provides to increase your customer base and loyalty to …

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Corporate travel industry must adapt to modern sharing economy

The ‘sharing’ economy is likely to affect corporate travel agencies unless they can prepare themselves to leverage the disruption to their advantage, according to business development director at ANZ, Murray Warner. “Just as Uber disrupted the taxi business, the corporate travel industry is concerned about how the sharing economy might affect their business models. Traditionally, many businesses have relied on …

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Vivid Sydney’s lights heat up hoteliers’ winter nights

Last-minute demands for Sydney hotels will likely spike in coming weeks, with the ‘high voltage’ of arrivals in town for Vivid Sydney Festival. Expedia group data has revealed nearly 80% of stays were booked during the festival or within one month of the opening night in 2016, boosting occupancy and higher room rates during the traditionally quieter months, and visitor …

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How to remove friction from your guest’s hotel booking experience

Customer friction is one of many barriers that may prevent a traveller from completing their booking, but the good news is, it’s one of the easiest to solve. Customer friction is usually caused by a problem, or multiple small problems, that adversely affects the guest experience, causing the guest to abandon a booking or leave a negative review. Arising in …

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Chinese tourists create high demand for Australian hoteliers

Australia has created an enticing formula to entice more Chinese tourists by adding more flights, offering 10-year visas and promoting a better exchange rate, however some Australian hoteliers feel there aren’t enough hotel rooms in the country to keep pace with demand from China and other large international markets. Chinese tourism to Australia is at a record high, with more …

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Things hotel managers love to hear from guests

One of the key roles as a hotel manager is being able to draw the line between good and bad service, and when it comes to proving your hotel’s service quality to your guests it can often be quite challenging. What your guests tell you as a hotel manager usually needs to be taken as gospel, and if you believe …

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Hotel marketing: 9 things that work

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

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Major hotel operator sets sights on Australia

Marriott International has earmarked Australia as a growth centre, introducing new luxury brands opening in Sydney will be the Ritz-Carlton at The Star, and W Hotel at Darling Harbour and the upmarket brand St Regis in the future. In Melbourne, the W Hotel on Collins Street will open in 2020. It is being developed in partnership with Daisho Development Melbourne and Cbus Property …

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