Etihad joins Virgin in TA deal

Hot on the heels of Virgin Australia’s deal to double its commitment to Tourism Australia – worth $12 million over three years – Etihad Airways has signed a three-year marketing agreement with the promotional body for $6 million.

Etihad’s CEO James Hogan said Australia was an important market with 16% of the airline’s seat capacity focusing on this country.

Tourism Australia managing director Andrew McEvoy said the memorandum of understanding with the Abu Dhabi-based carrier would target visitors from the Middle East and Europe.

In November, Qantas CEO Alan Joyce terminated its partnership with Tourism Australia – worth $44 million over three years – because of TA’s chairman Geoff Dixon’s alleged conflict of interest as part of a group of investors
proposing to take over the carrier.

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