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Hilton showcases prototype for Hilton Garden Inn

Hilton Garden Inn brand drives growth in regional Australia for value-focused travellers

This week, Hilton will host hotel developers and owners from Australia and New Zealand at the Asia Pacific Hotel Industry Conference and Exhibition (AHICE APAC) in Adelaide, as Hilton showcases a new room prototype for its upscale focused service brand, Hilton Garden Inn.

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Hilton will showcase the brand’s roadmap for expansion in Australia, leveraging franchised and managed hotel agreement options, and emphasising robust returns for owners. Hilton Garden Inn’s focus on regionalisation caters to diverse guest needs and underscores emerging market prospects within Australia.

Game for growth

The continued resurgence of travel, coupled with the value-driven preferences of the growing middle-class segment, have primed the award-winning Hilton Garden Inn brand for even greater success as it offers upscale yet affordable accommodation, thoughtful conveniences, and bright hearted hospitality.

Hilton Garden Inn Prototype
Hilton Garden Inn Prototype. Image: Supplied

Tushar Raniga, director, Development, Australasia, Hilton highlighted the strong appeal of Hilton Garden Inn across various market types, as it often leads the way as the first of Hilton’s brands to enter many secondary and tertiary markets.

“Hilton Garden Inn hits a sweet spot for owners and travellers alike. Owners have shared with us that they are drawn to Hilton Garden Inn for its efficient kit-of-parts prototype, tailored offerings, and greater flexibility with franchised and managed hotel agreement options. They also value the brand’s ability to leverage Hilton’s powerful commercial engine and regionalisation approach for the Australasia market, all of which help ensure long-term success,” Mr Raniga said.

Reliable accommodation, modern ammenities 

Hilton Garden Inn’s new regional room prototype features innovations in design and amenities tailored to deliver a reliable and friendly guest experience and strong investment returns. The brand’s core elements have been honed based on deeply researched customer and competitive insights. Its region-specific programming also seamlessly integrates Hilton Garden Inn’s global standards with local preferences that are specific to each market.

Based on our research, travellers in Australia expect an upscale brand to genuinely value its customers, portray optimism and provide a sense of comfort, which in turn allows them to de-stress and energize themselves,” said Jenny Milos, vice president, Brand Management, Suites & Focused Service, Asia Pacific, Hilton.

“Australian travellers also have a greater awareness, interest in sustainability, and prefer properties that demonstrate sustainable practices. These insights have deeply informed our prototype.”

To date, Hilton Garden Inn has three properties operating in Australia, including Hilton Garden Inn Albany, Hilton Garden Inn Busselton, and Hilton Garden Inn Darwin, with another four in the pipeline in Sydney, Brisbane, and Melbourne.

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