The horror toll of tourist-related emergencies this year has forced tourism authorities to rethink their promotion of the Sunshine Coast, according to the Sunshine Coast Daily.
Dangerous surf and river conditions, treacherous mountain climbs and bushwalks have put emergency crews and lifesavers under extreme pressure as dozens of people find themselves in trouble each week.
Twice as many people have died on coast beaches compared to last year and more have been hospitalised with serious injuries.
The increase has prompted Sunshine Coast Destination Ltd and Surf Life Saving Sunshine Coast to consider launching a campaign to better educate visitors on how to stay safe while touring the coast, a Sunshine Coast Daily report says.
One of the methods being considered is an education program based out of the Sunshine Coast Airport, where tourists will receive surf and beach safety tips when they step off the plane. Another is pop-up warnings on the SCDL’s website.
The call to increase promotion on beach safety in particular follows the drowning of a woman at Noosa Heads on Friday. And a man has died after falling from a cliff at Mapleton Falls National Park over the weekend.
AccomNews is not affiliated with any government agency, body or political party. We are an independently owned, family-operated magazine.