Samsung-Swisscom unveil a TV first

Samsung and Swisscom Hospitality Services have just unveiled their first joint ConnectedHotel TV installation at Hotel La Palma in Stresa, Italy.

The co-developed solution addresses the industry’s need for enhanced guest interactivity, content flexibility and cost effectiveness. It leverages Swisscom’s set-top box free connected TV technology, matching it with the advanced capabilities of Samsung’s Smart hospitality TVs.

Swisscom Hospitality introduced ConnectedHotel TV in late 2010 as the first hospitality solution delivering interactive high definition television, video-on-demand and Internet capabilities on existing hotel networks, whether they be coax or CAT5/6/7, and without the need for (and additional cost of) extra HDMI cabling or a set-top box in the room. Since then, ConnectedHotel TV has delivered a highly differentiating guest experience, has driven significant Capex cost savings, has allowed true energy management and has simplified installation and maintenance in more than 100 first-class hotels worldwide.

Samsung’s new range of hospitality LED TVs combine superior picture quality and enhanced energy efficiency in a sleek form factor. The new line-up features a breadth of LED TVs, including eight different models. While features vary by model, the line’s innovations include rich, customizable content in full HD 1080p as well as dynamic interactivity and advanced content management capabilities.

This new ConnectedHotel TV solution builds on proven features to enable the addition of new ones from Samsung’s extended TV capabilities: Samsung’s H-Browser series of TVs will allow hoteliers to present their guests’ favourite web applications (Netflix, YouTube, Vimeo, Flickr, Picasa, etc.) as well as any dynamic hotel content (videos, web pages, booking portals) through the hotel-branded user interface. Moreover, the adoption of HTML 5 by Samsung and Swisscom alike allows further, interactive hotel applications such as online ordering and tablet-based room controls to be “connected” to the TV system. Finally, Samsung’s hospitality screens are “guest device ready”, thus opening the door for enhanced connectivity and interactivity offerings through the Swisscom-managed Wireless hotel network.

The joint solution is the fruit of more than six months stringent development work between Seoul and Geneva. Samsung designed their HA/HBX90 series to be compliant with Swisscom’s application programming interface and both partners agreed on Samsung LYNK digital rights management to securely manage content all the way to the TV screen.

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