BWA Launches Website for Hotel Owners
Best Western Australasia has announced the launch of the new website, Joinbestwestern.com just for accommodation owners.
The newly designed website features a contemporary, distinctly visual layout and informs regional and international hoteliers, owners and developers on the benefits of Best Western branding in Australasia.
“We’ve built the web and mobile site to share localised information about branding with Best Western in Australia, New Zealand and Oceania,” Best Western’s general manager of development, Barry Fleischmann said. “We’re pleased that joinbestwestern.com offers a deep look into the value of brand membership.”
According to Best Western Australasia’s chief executive Rob Anderson, the group’s 2013/2014 new member signings were the most positive in 20 years.
Best Western Australasia signed 21 hotels and opened 14 of these in 2013, with more new build hotels and conversions set to launch in 2014. Mr Anderson said Best Western will continue to pursue market share via suitable deals and higher room count hotels, as supply begins to catch up to demand.
And the group has launched its Best Western 2014/15 Accommodation Directory with almost 180 properties in capital cities and regional towns ranging from 10 to 200 room properties. The hotel group’s accommodation directory “weaves hints of the familiar blue and gold logo into a contemporary 32-page booklet”.
Best Western Australasia will soon release details of its August/September campaign to raise awareness of its three hotel types.
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