Destination NSW Partners With OTA to Showcase Winter Gems
For the first time, the NSW government’s tourism and major events agency, Destination NSW has partnered with HotelClub, an online travel booking community of 1.2 million members to promote travel to Sydney this winter, deputy premier and Minister for Tourism and Major Events Andrew Stoner announced this week.
“This digital campaign features new video content, of our glorious Harbour City, hosted by architect and Channel Seven’s House Rules judge Joe Snell. Mr Snell gives the viewer a local’s insight into ‘Sydney by day’ and ‘Sydney by night’ showing that there is much more to see and do in Sydney than just visiting the renowned icons and also to encourage repeat visitation,” Mr Stoner said.
In addition to bespoke video content, HotelClub will also run a fully integrated, cross platform digital media campaign designed to educate, engage and influence its highly loyal travel savvy members. HotelClub has a successful record of destination campaigns with its members but this is the first time they have produced such unique content for a tourism organisation.
“Sydney is Australia’s global city and one of the world’s most exciting and desirable destinations, and this campaign will encourage HotelClub members to visit Sydney during the winter months,” Mr Stoner said. “This is the first time Destination NSW has partnered with HotelClub, who are part of global online travel company Orbitz Worldwide,” he said.
Director of partner marketing at Orbitz Worldwide, Stuart Stacy said, “Research indicates 63 per cent of leisure travellers use video to inform their choice on ‘where to next’ and it also plays an integral part in itinerary planning with 65 per cent watching video content to plan their stay. We have some of the Sydney’s best hotels on sale with up to 30 per cent off.”
The HotelClub digital campaign is in market until 8 August.
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