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HiRUM and SiteMinder announce new partnership

HiRUM and SiteMinder have partnered up to offer a new, wholly-integrated online distribution solution for hotels around Australia.

The partnership involves the integration of HiRUM’s Front Desk PMS with SiteMinder’s channel manager, which will automate online bookings for the companies’ mutual hotel customers to reduce the time and costs involved in overbookings and manual management of reservations.
HiRUM’s general manager, Alex Blinko, said: “We are pleased to partner with SiteMinder, the recognised global leader in channel management. HiRUM’s partnership with SiteMinder is about bringing together two best-of-breed solutions so hotels can benefit from greater control and efficiency. The HiRUM and SiteMinder brands have very strong presence within the Australian market and so our partnership is about working together to provide local hoteliers with the choice to select the best that hotel technology has to offer.”

Michael Kinloch, director of sales – Pacific at SiteMinder said: “Many of Australia’s – and, indeed, the world’s – hoteliers now have multifaceted roles, so efficiency is incredibly important to staying ahead and competitive. What is particularly great for hoteliers using HiRUM’s Front Desk is the software’s simplicity and suitability for all accommodation types. We are pleased to have a partner that continues to innovate and introduce new capabilities such as automated customer communication and owners’ portal, for a complete end-to-end front desk solution.”

Rosie Clarke

Rosie Clarke is managing editor at Multimedia Publishing.

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