Friday, May 25, 2018

Tourism Tribe shares video prepping providers for Chinese visitors

Tourism Tribe, an online learning hub for tourism businesses, has released a program of new educational tools to help tourism businesses get ready for Chinese visitors. Through a partnership with University of Queensland and China experts, industry can now access online advice about digital marketing, social media, customer service and culture to plan their approach to the rapidly growing China tourist market.

The China market is different to domestic and other international markets, with unique cultural characteristics, travel needs and desires and they use different digital marketing channels, so to help the tourism industry to seize this opportunity Tourism Tribe is sharing online a program of five video tutorials titled ‘Tourism Businesses, Are You Ready for Chinese Travellers?’

(video preview below)

The above video is Episode 1 of Tourism Tribe’s Are you ready for Chinese travellers.

There are a total of 5 videos and 6 tutorials available to tourism businesses who want to be able to better service Chinese Travellers. All videos and tutorials will be available on Tourism Tribe’s China Hub as they are released.The videos provide strategies and tips on how to engage with Chinese travellers covering topics including what Chinese travellers like, localising online content, social media and the importance of apps and web platforms like We Chat, Baidu and Sina Weibo and how to deliver services appropriate for this growing market.

  • In January Tourism Australia reported that Chinese visitor arrivals increased from 100,000 in the year 2000 to one million in January 2016
  • The average annual growth rate of visitors arrival is 18 per cent since 2010
  • China is Australia’s most valuable market, with Chinese visitors spending more than $7.7 billion annually.
    Source: Tourism Australia

Furthermore, a growth market from China is the free independent traveler who likes to travel outside of capital cities seeking adventurous experiences, bringing opportunities to regional destinations and small and medium businesses that may not have previously marketed to the Chinese traveller or serviced them.

Liz Ward, Tourism Tribe’s CEO said: “Our research shows that many tourism operators are unaware of the differences in how they must approach the China market compared to domestic and other markets and that’s why we’ve developed this new program.  In true Tourism Tribe style, we’ve kept the language simple with no tech-talk, so that any tourism operator can quickly gain an understanding of the important aspects of entering this new market.”

These video tutorials were created in partnership with a group of bright, young Tourism Masters students from University of Queensland in Semester 2, 2016.  Coupled with the videos are new China tutorials that provide more in depth advice for members of Tourism Tribe.

The videos will be released weekly from 27th January at

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