The future is bright for one of South East Queensland’s most iconic destinations, as Jupiters prepares to transition to a new name and brand, becoming The Star Gold Coast from March 30, 2017.
Having played a pivotal role in shaping the face of the City since opening in 1985, the transition to The Star comes as the property redevelopment enters the next phase. Six new food and beverage offerings, 596 refurbished hotel rooms and a luxury poolside experience are among the already completed features, signifying the start of a new era for the Gold Coast’s future star.
A new six-star luxury hotel at the front of the property will also open before the Gold Coast 2018 Commonwealth Games, and approvals have been received for an additional 200-metre hotel and apartment tower.
More than 800 items and 130 signs have played a starring role in the property rebranding. From the prominent five-metre emblem that proudly occupies the western facade, to the finer details such as streamlined hotel collateral, uniforms, and chocolates on pillows.
The alignment follows parent company The Star Entertainment Group’s transition to a consolidated brand in November 2015 and heralds a new era for the Broadbeach Island property – further leveraging the equity built by The Star in domestic and international markets.
The Star Entertainment Group’s Managing Director Queensland Geoff Hogg said the transition to The Star was another exciting milestone in the property’s 30 year history.
“The refurbishment of our existing facilities has served as a catalyst in providing the standards of product excellence, and guest services, that The Star brand represents,” Geoff said.
“The Gold Coast’s reputation as a must-visit destination continues to strengthen with both leisure and business travellers, so we are working to create a broad offering that will help to supp ort this well into the future.
“As a group we’ve put significant investment into ensuring we provide a distinctive premium product which will in turn, become a major driver in attracting vital economic benefits for the Gold Coast and Queensland tourism more generally.”
While the essence of the property will remain true to its Gold Coast roots, The Star Entertainment Group Managing Director and CEO Matt Bekier said that Jupiters’ transition to The Star Gold Coast would enable the company to drive awareness and recognition for the evolving property – as being a strong individual entity under a unified group umbrella.
“Our Gold Coast property is renowned for its bold, optimistic and enthusiastic character. Its connection to the community and the spirit of the Coast is its point of difference, and there will be even greater emphasis on these characteristics moving forward,” Matt continued.
“We have set impeccable standards for our properties, and are committed to establishing Gold Coast, Sydney and Brisbane as world-class integrated resorts that retain their authentic local spirit whilst delivering consistently premium standards of service and experiences.”
The Star’s revitalised dining experiences have served up a host of award-wins since the launch of the first in late-2014.
Opening under the guidance of Restaurant Executive Chef Chase Kojima, Kiyomi gained industry recognition just six months after opening, claiming its first Chef’s Hat at the 2016 Brisbane Times Good Food Guide Awards. It’s a title it has proudly retained for two years in a row, revolutionising the way visitors and guests dine.
The popular restaurant was joined shortly after by the property’s first indoor-outdoor dining venue Cucina Vivo, and in early 2016, Garden Kitchen & Bar – taking advantage of the City’s enviable climate.
The opening of an additional two outlets, Mei Wei Dumplings and M&G Café and Bar in December 2016, further strengthened the property’s gastronomic diversity through the offering of more relaxed dining alternatives for visitors and guests.
The refurbishment of the property’s 596 existing rooms reflects a confidence in the region’s surrounding aesthetics and future growth, delivering modern, contemporary rooms that offer anunprecedented level of personalisation.
From lavish suites boasting spacious outdoor terraces to the cool tones of the Superior Deluxe Rooms, each room exudes warmth and elegance. Locally commissioned artwork provides a unique personality, while no expense was spared on electronics, affording guests the opportunity to customise lighting, drapery, temperature and service preferences through the use of fully integrated technology.
At the front of the property, the Gold Coast’s first six-star hotel in more than a decade is also taking shape, and forms part of crucial investment in the region ahead of the 2018 Commonwealth Games.
Comprised of spacious suites and rooms while also showcasing signature bars and restaurants, private gaming rooms and butler service, the luxury development will focus on the creation of spaces that cater to the specific needs of individual travellers.
“We have a proud history on the Gold Coast and wanted to create experiences that were reflective of our City’s vibrant personality,” Geoff added.
“Through our redevelopment we have embraced our coastal lifestyle, opened up the existing property to celebrate our fantastic climate and created a breadth of experiences that cater to our guests’ needs.
“Ongoing investment on the Gold Coast is an absolute necessity and we will continue to transform and evolve ahead of the opening of our luxury new six-star tower.” Adding to the excitement of the current development, approvals have been received for an additional 200-metre hotel and apartment tower on Broadbeach Island.
The 4.5 star tower could be the first of up to five in a master plan for the property developed as part of a joint venture with partners Chow Tai Fook and Far East Consortium. The new tower would take the property’s transformation to a combined investment worth up to $850 million.