Saturday, March 24, 2018

Major hotel operator sets sights on Australia

Marriott International has earmarked Australia as a growth centre, introducing new luxury brands opening in Sydney will be the Ritz-Carlton at The Star, and W Hotel at Darling Harbour and the upmarket brand St Regis in the future.

In Melbourne, the W Hotel on Collins Street will open in 2020. It is being developed in partnership with Daisho Development Melbourne and Cbus Property at 447 Collins Street.

Global brand leader, W Hotels Worldwide, Anthony Ingham, said part of the $1 billion mixed-use luxury development Collins Arch, W Melbourne will “fuse the brand’s signature Whatever/Whenever service and innovative programming with Melbourne’s hip and historic setting”.

He said Australia was a high destination point for global hotel brands and he expects more to enter the country in coming years.

“The expansion into Melbourne marks the second W Hotel coming to Australia, following W Brisbane, which will open its doors in early 2018.

“Luxury travel is in high demand so operators need to create an experience, not just in room quality, but in services such as key-less rooms and apps that allow the guest to check in on their phones and go straight to the room.”

The global brand leader for The Ritz-Carlton, St Regis and Bulgari Hotels & Resorts, Lisa Holladay said hoteliers now focus on offering unique brands that fit into the location. She said:

“These brands offer different experiences for guests, such as industrial feel for urban locations and conference facilities for capital city areas.”

About accomnews


Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Superstar HR manager wins global award

Adrienne Putelli is the 2018 winner of Hilton’s CEO Light & Warmth Award.

Record spend welcomed, but hotel share down

This is the most extensive and comprehensive hotel rejuvenation phase in Australia’s tourism history...

AAoA launches QLD state advisory board

“With the likes of global giant Airbnb and other sharing economy platforms who directly employ virtually no Queenslanders, pay next to no tax in Queensland and pay virtually no council rates in Queensland, the launch of the new Queensland State Advisory Board is very timely,” Mr Munro said.