Friday, June 23, 2017
Samsung Website Header Banner
Hirum Next Gen Website Title 728×90

Major hotel operator sets sights on Australia

Marriott International has earmarked Australia as a growth centre, introducing new luxury brands opening in Sydney will be the Ritz-Carlton at The Star, and W Hotel at Darling Harbour and the upmarket brand St Regis in the future.

In Melbourne, the W Hotel on Collins Street will open in 2020. It is being developed in partnership with Daisho Development Melbourne and Cbus Property at 447 Collins Street.

Global brand leader, W Hotels Worldwide, Anthony Ingham, said part of the $1 billion mixed-use luxury development Collins Arch, W Melbourne will “fuse the brand’s signature Whatever/Whenever service and innovative programming with Melbourne’s hip and historic setting”.

He said Australia was a high destination point for global hotel brands and he expects more to enter the country in coming years.

“The expansion into Melbourne marks the second W Hotel coming to Australia, following W Brisbane, which will open its doors in early 2018.

“Luxury travel is in high demand so operators need to create an experience, not just in room quality, but in services such as key-less rooms and apps that allow the guest to check in on their phones and go straight to the room.”

The global brand leader for The Ritz-Carlton, St Regis and Bulgari Hotels & Resorts, Lisa Holladay said hoteliers now focus on offering unique brands that fit into the location. She said:

“These brands offer different experiences for guests, such as industrial feel for urban locations and conference facilities for capital city areas.”

About accomnews

accomnews

Check Also

Mantra Group raises $13,000 for Luke Batty Foundation

Mantra Group’s North Queensland Region took to the pitch on Saturday June 17 to raise $13,000 for the Luke Batty Foundation, the group’s official charity partner, at their annual cricket day fundraiser.  

Are awards rewarding for hotels?

With a number of awards to be presented to Australian hotels and resorts over the coming months, AccomNews spoke exclusively with Tourism Accommodation Australia (TAA) about the importance of awards to a hotel’s reputation, as well as to their development and success.

How well does Airbnb manage guest reviews?

Every hotelier knows how important online reviews are, and how damaging they can be if they’re unfavourable.

Leave a Reply

Your email address will not be published. Required fields are marked *