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Staybridge Suites launches new and ‘hugely different’ brand campaign

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has announced the launch of the newest Staybridge Suites brand campaign, Hugely Different.

Through the brand’s most extensive use of video assets to date, the multi-channel advertising campaign aims to show guests that Staybridge Suites is a different kind of hotel for a different kind of traveller. Though digital videos and radio spots, audiences will learn more about how Staybridge Suites brings a Hugely Different hotel experience to road warriors who stay for weeks at a time, or families exploring a new city for just a few days.

Jennifer Gribble, vice president, Holiday Inn Express, Staybridge Suites and Candlewood Suites brands, Americas, IHG commented: “The Hugely Different campaign demonstrates that the Staybridge Suites brand knows what travellers really want from an extended stay is freedom and space to do as they please. With full-size kitchens, spacious suites and The Social evening happy hour, Staybridge Suites helps guests go their own way when on the road for days or weeks at a time.”

This campaign kicked off on May 22 with a series of videos showcasing the amenities at Staybridge Suites properties.

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