NRMA has confirmed the completion of its acquisition of Australian Tourist Park Management (ATPM).
The acquisition expands the mobility group’s holiday park operations from four to 39 nationally and welcomes the appointment of a new CEO.
The acquisition significantly enhances the NRMA’s tourism and travel portfolio, which includes Thrifty Car Rental, Travelodge Hotels and the Kurrajong Hotel in Canberra.
The NRMA’s purchase of ATPM comes as the latest of the company’s strategies to invest in Australian domestic tourism. The NRMA’s current executive general manager of travel & touring, Paul Davies, will be appointed CEO of ATPM/NRMA Holiday Parks and will be relocating to the Gold Coast to lead the business. NRMA group CEO, Rohan Lund, said despite the change of ownership, it will be business as usual for ATPM staff at the head office and the parks.
New CEO ATPM/NRMA Holiday Parks, Paul Davies, said he is committed to building on the recent success of ATPM.
“Supporting regional communities and growing domestic tourism are two important aspects of the NRMA’s new strategy. By investing in and managing these businesses we will be helping to stimulate local economies while also providing Members and customers with the best value accommodation in the best locations,” Mr Davies said.
Glenn Sedgwick, chairman of ATPM, said completing the transaction between two of the major Australian-owned participants in the domestic tourism sector created a new force in the industry and built on the strengths of both.
“We see the joining of ATPM and NRMA as a way to build on NRMA’s great strengths in membership services along with ATPM’s market leading capabilities in park operations and development. Our shared ethos around service to customers and members would underpin the new organisation,” Mr Sedgwick said.
“With the increasing corporatisation of the tourism sector, this transaction ensures that an important part of the Holiday Park industry remains in the hands of a community organisation, which should be good for families seeking terrific experiences in great locations.
“We are proud of our team at ATPM and believe they will complement the team at NRMA and together reach a new level of performance in the industry.”