Monday, November 20, 2017

DoubleTree Melbourne to introduce graffiti loft

This winter, from July 8 to August 13, visitors to Melbourne will be inspired by the introduction of a graffiti loft themed guest room at DoubleTree by Hilton Melbourne – Flinders Street.

Melbourne is recognised as one of the leading street art capitals of the world. Graffiti is not only ingrained in the city’s cultural identity, it is also one of the key attractions for locals and travellers alike.

Partnering with local street artists 90 Degrees, DoubleTree by Hilton Melbourne – Flinders Street is bringing the cities laneways into the hotel room, where guests will be able to immerse themselves in Melbourne’s creative art scene.

90 Degrees was born in 2013 with a mission to create graffiti with impact. Daniel Wenn, founder and creative lead of the company, has had a lifelong love affair with street art. His first work dates back to the late 1980s.

“I remember when I was younger, seeing graffiti on the train into the city and wondered who did it and how they did it,” he said. As a graffiti artist with a preferred style of traditional characters and lettering, he has worked extensively both domestically and abroad.

“Our curated room series has been a fantastic success. It captivates our guests with a seasonal experience that also supports a local Australian brand. We are excited to continue the momentum this winter with 90 Degrees,” said Garry Lucas, general manager of DoubleTree by Hilton Melbourne – Flinders Street. “90 Degrees has brought the celebrated Melbourne laneway scene into the room. Our guests are able to relish in this vibrant side of Melbourne’s culture, from morning to night.”

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