Golden Chain’s annual conference was a “big success” this year, including major announcements, education and member engagement a key focus of the event.
Officially opened on Monday morning by recently appointed Tourism Tropical North Queensland, CEO, Pip Close, the conference kicked off with a state of the nation presentation by Deloitte Access Economics, industry Issues by the Accommodation Association and an update on Star Ratings courtesy of the Australian Tourism Industry Council. The Accommodation Association followed up with a review of workplace relations issues and an update on the four-yearly award review.
“We’ve had a great year,” said Mr. Georgeson. “Some of the items we were able to review and announce were tremendous. Our marketing campaign was a big success with excellent increases across the board for our online exposure including our social media. The introduction of the GDS has been a huge business contributor for those who have been in the trial and we look forward to rolling it out to the rest of the membership. To be able to announce a new booking engine this year is very exciting and we have high hopes for it’s success.”
“I wanted to make this years conference focus on revenue management and generation and give our members some practical education and information they could take away, implement and also align with the Golden Chain programs already in place. The sessions all went over very well and we’ll be looking at expanding that style in 2018. Golden Chain don’t force attendance at the conference so the more appealing the program the better and I am aiming for an even better program next year.”
“We actually have a membership type for old members called the Chain Gang and Life members as well. Some of these have gone out of the industry altogether but attend the conference anyway to keep up with the industry, the chain and colleagues they have created friendships with. The conferences include a few networking events, gala dinner and a tour day as well all of which are attended by most of the delegates and many of the suppliers.”