Wednesday, August 15, 2018

Country Inns gets a name change

Country Inns & Suites By Carlson has announced a change of name. 

It will now be called ‘Country Inn & Suites by Radisson’.

This strategic name change will allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson® brand. Country Inn & Suites by Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza and Park Inn by Radisson.

The consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral.

“We are delighted that our Country Inn & Suites brand will be taking on a new name to leverage on the strength of the Radisson brand, drive awareness and increase marketing efficiency” said Katerina Giannouka, President, Asia Pacific, Carlson Rezidor Hotel Group.

“Our Country Inn & Suites hotels deliver modern country warmth, and heartfelt experiences, through inviting design, products and services, and creating memorable moments for our guests.”

“Country Inn & Suites is a market leader in the mid-scale segment in India. Identification with our core brand Radisson will lend further strength to its brand identity and appeal to investors and promoters in the promising, fast growing mid-scale segment,” added Raj Rana, chief executive officer, South Asia, Carlson Rezidor Hotel Group.

About accomnews

accomnews

Check Also

20 free tools every marketer should know about

Let’s start off by busting one of the biggest marketing myths:  Great accommodation marketing requires a massive investment. 

Boutique $100m hotel for Sydney as study shows Aussies opting to holiday at home

A family-owned former college in the heart of Sydney is set to become a $100 million short-stay boutique hotel.

Sheraton lures new crowd with sunset wine and cheese

An iconic Sydney hotel renowned for its decadent high teas has extended its afternoon delights to include sundowners paired with “mouthwatering” nibbles and “artisanal” cheeses.

Leave a Reply

Your email address will not be published. Required fields are marked *