AccomNews – Australia Keeping Accommodation Industry Professionals Informed
The Turnbull Coalition Government will continue providing a national accommodation survey through a new arrangement with global data analytics provider STR.
The AAM (Australian Accommodation Monitor) will collect detailed information on occupancy rates and business takings, following similar principles to the previous Survey of Tourist Accommodation, and will include participation from hotels, motels and serviced apartments across metropolitan and regional Australia.
STR will undertake year-round engagement with accommodation providers and hotel associations to collate the data and ensure accurate reporting. To ensure the data is useful for industry to provide year-on-year analysis, STR will generate data for 2016-17, 2017-18 and 2018-19.
Importantly, the AAM will also measure the supply of accommodation in Australia and monitor progress against the Tourism 2020 targets.
STR has a global presence, having previously provided services for VisitBritain, and an impressive track-record in measuring accommodation activity in Australia. Results from the AAM for the 2016–17 financial year will be published in July 2018, with subsequent results published each October.
Great news. We need actual data. It amazes me how we get stats about how our industry is performing without actually asking the accommodation operators. There seems to be lots of political hype about how well our industry is performing, but no actual data to support this. Actual figures will also show regional variations compared to State.