Monday, February 19, 2018

Marriott wants momentum in 2018, hints at brand growth in Australia

With a diverse portfolio of of 21 brands, including Fairfield by Marriott, Courtyard by Marriott, Four Points by Sheraton, Aloft, Moxy, Element and AC Hotelsthe Select-Service tier wants to maintain momentum in 2018. 

There are 12 Fairfield hotels open and the company is targeting to triple its footprint by 2019. Marriott International’s Select-Service brands are driving an expansion into the Asia Pacific region this year.

Four Points is positioned to further expand in the Pacific region next year with the expected openings of the Four Points by Sheraton Auckland, the first Marriott International property to open in New Zealand, and the Four Points Sydney Central in the second half of 2018.

The rapid growth of Select-Service hotels in Asia-Pacific is telling travellers to experience “the quality of international brand names at affordable price points” in some of the region’s most exciting cities and upcoming destinations.

“Travellers will have more choices in new and exciting travel locales, especially in second and third tier cities, without ever having to compromise on the brand quality and service excellence that is the hallmark of Marriott International worldwide,” said Peggy Fang Roe, chief sales and marketing officer Asia-Pacific, Marriott International.

“The Select-Service portfolio is picking up momentum in key markets, including Australia.”

“This unparalleled growth exemplifies how travellers can have memorable experiences at every price point. Travellers can choose from the reliable comforts of our Classic Select brands whilst staying at Fairfield, Courtyard and Four Points hotels. Or stay at our Distinctive Select hotels that embrace individual interests and passions, from live music and fun features, to contemporary modern design and greener extended stays, at Aloft, Moxy, Element and AC Hotels,” said Mike Fulkerson, vice president, brand & marketing Asia-Pacific, Marriott International.

With the ability to now combined points from best-in-class Marriott Rewards, SPG and Ritz-Carlton Rewards loyalty programs, members may earn and redeem at our wide portfolio of 30 brands globally, as well as having unprecedented access to once-in-a-lifetime experiences.

 

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