The competition and consumer commission said that Accorhotels has different property types to Mantra, so merging won’t restrict market-choice for guests.
According to the watchdog: “Accor’s business is mainly focused on hotel-style accommodation and its brands include Sofitel, Novotel, Mercure and ibis. Mantra’s focus is on serviced apartments, which it offers through its Peppers, Art Series, Mantra and Breakfree brands.”
Mantra Group describes itself as the “largest Australian-based hotel and resort marketer and operator” with more than 20,000 rooms under management for owners in properties across Australia, New Zealand and Indonesia.
“The combined Accor-Mantra will still compete with other international and national hotel chains, as well as many independent hotels and accommodation providers,” ACCC Chairman Rod Sims said.
“The combined Accor-Mantra will have a large number of properties in some areas, particularly in certain holiday destinations in Queensland. However, in each case and after a detailed review the ACCC has found that there are also sufficient other options nearby for visitors which will provide competition to Accor-Mantra,” he said.
“Mantra’s strong expertise in apartments, in particular, and our presence in resort locations are very complementary to the AccorHotels operations in Australia and New Zealand,” said Mantra chairman Peter Bush.