Have direct bookings reached their peak?
A new report by D-EDGE delves into the post-pandemic evolution of online booking practices
As online sales now represent over 60 percent of total hotel distribution sales amid ongoing digital transformations, D-EDGE has released its Annual Hotel Distribution Report. This publication delves into the post-pandemic evolution of online booking practices.
The report reveals the impressive performance of independent hotels in 2023, which not only bounced back from the pandemic’s significant impacts but also surpassed their pre-COVID metrics in various areas.
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It serves as a critical resource for independent hoteliers and industry analysts, offering detailed insights into revenue trends, the distribution of sales channels, and shifts in traveller booking behaviours, setting a valuable benchmark for strategic planning in 2024.
Highlights include:
- The year 2023 has now been established as a pivotal year for hotel sector benchmarks, setting new records in turnover, average booking basket, cancellation rates, and the proportion of direct bookings.
- While Asia’s recovery has lagged behind Europe, the outlook for 2024 remains optimistic, albeit heavily influenced by developments in China.
- The report also discusses the broader economic and political factors that affect consumer demand and distribution dynamics. Notably, international travellers are favouring indirect booking channels, and recent changes related to the Digital Markets Act (DMA) on platforms like Google could reshape hotel distribution strategies.
Additionally, this paper provides hoteliers with strategic advice on refining their distribution and marketing tactics in 2024 to enhance market share and profitability.
The full report is available for complimentary download on the D-EDGE Website.
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