Bradley Woods

Industry pushes Coalition for parity ban pledge

Leading accom bodies have challenged the Coalition to match Labor’s pledge to end rate parity.

In an announcement described by Accommodation Association of Australia chief Richard Munro as “historic”, opposition competition minister Andrew Leigh this week promised a Labor government would end the rate parity clauses contractually imposed on accom businesses by online travel agencies.

Under current laws, the clauses prohibit operators from advertising prices on their own websites which are lower than those on Expedia or Booking.com-related sites. Those that don’t comply risk “darkening” by the two OTAs – being dropped to the bottom of listings pages making them virtually invisible online.

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The Australian Hotels Association (AHA), the Coalition’s leading financial contributor, has welcomed Labor’s parity announcement and urged the federal government to match the promise.

Through its Tourism Accommodation Australia (TAA) arm, the association has lobbied hard for a change to rate parity laws. 

The AHA’s WA chief executive, Bradley Woods, says the Coalition must match the pledge and “bring a bipartisan approach to this important issue”.

“For several years now we have advocated that hotels and accommodation providers should be able to compete freely with offshore online travel agents,” he said.

“The announcement by Labor today is a significant step in the right direction and is a direct result of our advocacy on behalf of the thousands of AHA and TAA members across Australia.

“Accommodation providers should have the power to control their rate and their inventory so we strongly encourage the Coalition Government to match today’s pledge by Federal Labor.”

Properties are currently only allowed to offer lower rates than those advertised by the OTAs by phone, in person or through loyalty programs.

The policy is universally despised by Australian accommodation providers, with industry surveys showing price parity clauses are the number one complaint from hotel operators. 

It has been banned in several European countries, including Germany, Italy, France, Sweden, Belgium and Austria.

Booking.com and Expedia charge 15 to 25 percent commission per booking, and together account for 84 percent of online bookings for Australian properties.

About Kate Jackson

Kate Jackson
Kate Jackson is the editor of Accomnews. You can reach her at any time with questions or submissions: [email protected]

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2 comments

  1. Avatar

    What is more important also is the parties to legislate short stay accommodation to make for an equal playing field and annouce short stay will be regulated with minimun nights stay

  2. Avatar

    Furthermore, to advice government that pricing of accommodation particularly in the motel industry, the advertised rate should not include GST, as the OTA`s are earning a further 10% from GST, which makes it worse, as they don`t pay GST within Australia. Why are the accommodation providers having to pay commission on GST from OTA`s. There should be an investigation of the accommodation industry within Australia on what is going on and how this can fixed so the providers can actually earn a proper income.

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