Two new industry toolkits have been released to help spread your NSW tourism business’s message and make the most of the state’s tourism recovery campaign, Now’s The Time To Love NSW.
Developed by the NSW Government’s tourism and major events agency Destination NSW, the toolkits contain logos, key messaging, imagery and video assets that operators and travel agents can use to promote themselves in-step with the statewide campaign.
Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres has urged operators to get involved and let visitors know they are open and welcoming bookings.
He said: “It’s been an incredibly tough time for the tourism industry so now’s the time for us to work together, support each other and to inspire holidaymakers to book that NSW getaway.
The Now’s The Time To Love NSW campaign has a huge intrastate and interstate reach, and promotes the unique experiences visitors can only enjoy in NSW.
Tourism businesses can get take advantage of the campaign brand and its wide reach by using it to show travellers why their product, attraction or experience is a ‘must’ book on a NSW trip.
Destination NSW Chief Executive Officer, Steve Cox said: “Operators that use these logos, images and videos will benefit from brand recognition and alignment with the multi-channel marketing activities being implemented by Destination NSW.
Our Now’s The Time To Love NSW activity will reach more than 4.6 million highly targeted potential Australian travellers, and with the help of our industry that could be even higher putting NSW front of mind for anyone planning a domestic holiday.
Tourism businesses can also register for a free listing on VisitNSW.com and Sydney.com via Destination NSW’s Get Connected platform. All Now’s The Time To Love NSW campaign activity drives visitors to these consumer websites, so businesses can benefit from the advertising and publicity just by completing their product listing.