EventsNews In BriefTourism

World Cup kicks goal for accommodation hotels

Australia and New Zealand’s successful bid to host the 2023 FIFA Women’s World Cup is a rare victory for Australian accommodation hotels struggling to survive their worst period in living memory

TAA National CEO Michael Johnson said the 2023 World Cup will bring thousands of visitors and millions of dollars into cities across the country.

“The announcement last night is fantastic for women’s sport in this country and great for our industry,” said Johnson.

“The triple hit of drought, bushfires and the Covid 19 crisis has put our hotels in the worst position in history so good news of this nature is extremely welcome.” Mr Johnson said accommodation hotels will not be able to fully recover until international travel resumes with TAA lobbying the government to extend the JobKeeper payment.

“At the moment JobKeeper is the only thing keeping the industry afloat and the Women’s World Cup announcement is a great reminder that times will get better and things will eventually return to normal.”

“These huge international events are exactly the type of financial kick our industry needs to claw our way back to a strong position.” The FIFA Women’s World Cup is scheduled to take place between July 10 and August 10, 2023 across 12 cities, including Sydney, Melbourne, Brisbane, Perth, Adelaide, Newcastle and Launceston in Australia.

The bid team estimates 1.5 million fans through the gates across those venues for an average of 24,000 spectators per game. Football Federation Australia are expecting to earn more than $250m in direct revenue from ticket sales, hospitality and broadcast deals and the flow on economic benefits have been estimated at $500 million.

Image Credits: ©Monkey Business – stock.adobe.com

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