New Zealanders taking longer more adventurous holidays
Pandemic changed what Kiwis seek on holiday: more adventure and more experiences
New Zealanders are spending more time on holiday in their own country and are really enjoying their experiences, new research shows.
TIA’s latest Domestic Visitor Satisfaction survey, carried out by Angus & Associates, has found that three in four Kiwis took an overnight domestic leisure trip in the year to March 2021.
Holidaymakers are staying away for longer periods, reflecting the fact that New Zealand’s borders closed in March 2020. The number of trips lasting seven days or more increased by 2 points to 19 percent compared to the previous year, while the proportion of two-night short breaks dropped 3 points to 24 percent.
One respondent commented: “I forgot how much fun it is to visit our own country. We used to travel around New Zealand about 10 years ago and took short trips but then Australia and the Pacific Islands and other places looked more interesting. We only took day trips or overnight trips in New Zealand and now since the border closed our country has never looked better”.
COVID-19 restrictions changed people’s travel habits in other ways, with travel for events falling to 13 percent, down from 18 percent. Visiting family and friends remained stable at 36 percent.
The pandemic has changed where Kiwis visit, with a decline in travel to Auckland and more trips to Canterbury, Queenstown and Palmerston North/Manawatu.
One in two New Zealanders had their expectations exceeded on their most recent domestic overnight leisure trip. Only 2 percent said their experience was worse than expected. The overall satisfaction rated at 8.7 out of 10, consistent with the year to March 2020.
Almost three in four New Zealanders would actively recommend Aotearoa as a holiday destination to friends and family.
“Even though our Australian manuhiri are starting to return, New Zealanders can still be assured of a warm welcome from tourism operators around the country. Even for the most well-travelled Kiwis, there are still plenty of new experiences for them to discover and enjoy in their own backyard,” TIA Chief Executive Chris Roberts says.
The TIA/Angus & Associates survey questions New Zealanders on their perceptions of regional travel. It complements other domestic market research carried out by Tourism New Zealand.
To read the latest Domestic Visitor Satisfaction research, go to: tia.org.nz/resources-and-tools/insight/domestic-satisfaction-report/
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