Bespoke biophilic feature walls
Supplier Case Study: The Central by Naumi Hotels where artwork sings!
The Central by Naumi Hotels is an exceptional, boutique lifestyle hotel in the heart of Queenstown, New Zealand. A surrealistic sanctuary in the city centre where a creative cool vibe meets a sense of childlike wonder and curiosity.
Paying homage to the surrounding natural environment was a key element of the interior design concept. The client requested that there were to be absolutely no whites or neutral colours. In fact, as a general rule, the bolder the colour the happier the client was going to be.
Designers Undercurrent Studio selected Deborah Moss art to be transformed into stunning bedroom feature walls by Materialised. Deborah’s work so closely aligns with the vision for the hotel, as well as the sustainable ethos that Undercurrent practice in the studio.
“My ultimate goal is to create extraordinary spaces for memorable moments. We believe our projects bring a sense of aliveness to the ordinary,” says Director and Designer of Undercurrent, Liv Macfarlane.
Undercurrent worked with Materialised’s in-house team of designers to transform Deborah’s artwork onto ‘Sandy Bank’ wall vinyl substrate, chosen for its smooth texture, durability, cleanability and fire rated requirements for commercial interiors.
One design challenge was that the original art was square, so Materialised’s Textile Designer, Brigitte Marlot, brainstormed ideas to make a rectangular shape work in a way that was sympathetic to the artworks. “I spent some time making the two images blend into each other seamlessly and adding 10 cm of bleed to the top and bottom,” says Brigitte. “I had to ensure I made the art sing!”
With the prototype approved, Materialised were then able to oversee the digital printing at their manufacturing headquarters in Sydney.
“I am thrilled to see my artworks translated into a dramatic scale and am really impressed with the quality of the colour and details present in the wall vinyl, which mirrors the original works.
“People seem particularly impressed by the hotel’s decision to embrace colour in a really innovative way.”
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