30 years on Accor looks to “strong and exciting” future

Hotel group blows out the 30th birthday candles with plans to forge many more meaningful decades

Marking its 30th anniversary milestone this month, Accor, the largest hotel operator in the Pacific, is celebrating the event in the region with 30 new hotel openings expected over the next few years.

Describing the company’s future as “strong and exciting”, Accor Pacific CEO, Simon McGrath thanked Accor’s “incredible teams for their heartfelt service, our loyal guests for their custom and the support of our partners.”

“Now, as we look forward to the tremendous opportunities ahead of us, we will continue to support our talents, our local communities, our guests and our partners to forge many more successful and meaningful decades,” he said.

Accor has certainly come a long way since it opened its first property in the region, the Novotel Sydney on Darling Harbour in 1991.

In the ensuing years Accor has grown to be the largest hotel operator in the Pacific region with 18 global brands and almost 400 hotels, resorts and apartments spread across Australia, New Zealand, Fiji and French Polynesia.

Looking to the future, by 2023, Accor will have launched a variety of new premium and luxury brands with the debut of the Mondrian, 25hours, SO/ and Fairmont brands in Australia.

From the launch of the Mövenpick brand in Australia in January, to opening two brand new The Sebel properties in Melbourne and Wellington, and three new BreakFree resorts in key regional markets, 2021 has already been a strong year of growth and investment for Accor in the Pacific region.

Looking forward, Accor will open the following incredible new hotel additions before the close of 2021 and in the first quarter of 2022, including Sofitel Adelaide, Mövenpick Hotel Melbourne on Spencer, Mercure Melbourne Doncaster, The Porter House Hotel Sydney and The Sebel Wellington Lower Hutt.


Mike Parker-Brown

Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience. Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.

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