Good sport Accor tackles Stadium Australia

Hotel operator scores naming rights for iconic Sydney venue

Accor has won the naming rights for one of Australia’s biggest sporting and entertainment venues with Stadium Australia transitioning to Accor Stadium.

The centrepiece of the Sydney 2000 Olympic and Paralympic Games with a capacity to hold concerts for 100,000 spectators and over 80,000 people for seated sporting events, the stadium will pay a  key role as one of the main venues for the FIFA Women’s World Cup Australia & New Zealand 2023™.

It is highly likely the stadium will also be a major setting for the 2027 Mens’ Rugby World Cup with Australia just last week being given an effective gren light to stage the event after being listed by the governing body as the ‘preferred candidate’ to host the global tournament.

Minister for Sport Natalie Ward said the NSW Government was delighted to partner with Accor as the stadium’s naming rights sponsor.

“NSW is open for business and we are thrilled our local fans, along with interstate and international visitors, will be able to experience fantastic sporting and entertainment venues like Accor Stadium,” Ms Ward said.

“Accor Stadium will have an important role to play in NSW in 2022 and beyond and I can’t wait to see the seats filled again by those enjoying the experience of a large-scale live event.”

Accor Stadium will soon feature one of the world’s largest LED video screens at 1200sq metres, just one of many new enhancements that will improve the spectator and fan experience, and offer a unique signature of Accor Stadium.

Accor Pacific CEO, Simon McGrath, said that it was a natural partnership for the leading hotel operator, expanding on Accor’s promise to give customers and loyalty member’s memorable experiences beyond their hotel stay.

“Accor is dedicated to creating incredible customer experiences, and Accor Stadium firmly aligns with this vision. We are immensely proud of this partnership, which is an investment in limitless experiences that bring people together, from world-class concerts, to sporting and family events,” Mr McGrath said.

“This commitment also expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture.”

Mr McGrath said Accor Stadium would complement ALL-Accor Live Limitless, Accor’s award-winning loyalty program, and bring many benefits to members.

“Importantly, Accor Stadium will give us the opportunity to showcase our impressive portfolio of hotel, apartment and resort brands and the very best of our loyalty program ALL – Accor Live Limitless,” he said.

“ALL-Accor Live Limitless promises to give loyalty members world-class experiences beyond our hotels. We will offer members exclusive money-can’t-buy-experiences across Accor Stadium’s events program. Together, with our four hotels in Sydney Olympic Park with the Pullman, Novotel and ibis brands, and with the launch of Accor Stadium, the precinct will enable people to enjoy the best in hospitality and live entertainment,” commented Mr McGrath.

Stadium Australia CEO, Daryl Kerry said the venue had already welcomed more than 30 million fans since it opened in the lead-up to the 2000 Olympic & Paralympic Games and it was now set for an exciting new era as Accor Stadium.

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