New Zealand

TRENZ Hui moves to Eden Park for 2022

But event to be limited to sellers only

One of New Zealand’s biggest visitor drawcards, Eden Park will for the first time host the country’s premier international tourism business event TRENZ Hui from  May 24-25, 2022.

Tourism Industry Aotearoa (TIA) chief executive, Chris Roberts said unfortunately, due to the border situation in New Zealand, the program is positioned as a seller-only event.  

But while international buyers will be unable to attend they will still be able to connect with sellers at TRENZ Connect online events, planning for which are already underway.

“We are planning another event like the successful TRENZ Hui we held in Christchurch in May 2021, updating international market-ready New Zealand tourism operators on how they can prepare for the return of international visitors,” he said.

Mr Roberts said timing for the event this year had been planned to avoid a clash with Australia’s biggest buyer/seller event. ATE which at this moment is still going ahead as planned in Sydney and online in June 2022.

The new TRENZ Hui 2022 format means TIA, which manages the event for the Tourism Industry New Zealand Trust, is now able to consider venues that had not been able to host TRENZ in the past with Ōtautahi Christchurch already earmarked to host the event in May 2023.

Auckland Unlimited director – Investment and Industry, Pam Ford said Auckland’s hosting of the event is a big plus for a city still in recovery mode after a gruelling series of COVID-forced lockdowns.

“We are very excited to welcome our industry whānau to Tāmaki Makaurau for this important tourism business event,” she said.

“While there’s no question the tourism sector has been hit hard by the pandemic, with everyone having to adjust and adapt to a completely new environment, this hui will be an opportunity for people to reconnect, network, do business while showcasing all that Aotearoa has to offer.”

Registrations for TRENZ Hui 2022 will open in March.

Meanwhile, the new TRENZ Connect digital platform, which was launched at the end of September, is getting strong support from both New Zealand tourism operators and international travel buyers.

More than 230 New Zealand operators have already registered on the platform and over 110 buyer companies.

“TRENZ Connect users are finding that the platform is a valuable way for them to connect, to prepare for the time when we can once again welcome international manuhiri,” Mr Roberts said.

Operators can sign up for TRENZ Connect at any time and will need to be registered in advance to take part in the virtual events.

Developed with funding support from the New Zealand Government’s Regional Events Fund.TRENZ Connect is designed to be a ‘legacy platform’, keeping New Zealand tourism operators connected with international buyers throughout the year, and supporting future physical TRENZ events.

 

Mike Parker-Brown

Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience. Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.

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